From your website to your business cards, your logo to your packaging, your brand's image often provides the first impression of your business. Creating the right image for a small business is. Your logo should create a visual hook that draws the target audience. Make it subtle and engaging with some compelling typography. And above all, remember to make it attractive by keeping a scale that is 10mm or 10 meters. Creating a Logo for Your Website for Free To create a free logo for your website, you can use Constant Contact's free logo maker tool. With this tool, designing your logo becomes quick and easy. Just create your design, customize it to make it look appealing and when you're happy with the design download it for free.
- How To Make The Perfect Logo For Your Website Free
- How To Make The Perfect Logo For Your Website Builder
- How To Make The Perfect Logo For Your Website Please
Your business's logo has a huge impact on the way your brand is perceived. Not only is your logo a major identifier of your business, but it can make you seem more or less professional and influence the success of your business for years…or at least until you finally go for that redesign.
Today, creating a logo doesn't necessarily require formal education in graphic design. Thanks to the myriad of tools and resources available online, you can create your business's logo yourself. But whether you hire a graphic designer or decide to create your business's logo, it's important to make sure your logo is the right size.
So, what size should a logo be? The answer isn't exactly black and white.
Logos are used for many applications, from websites and letterheads to social media and email blasts. And because each requires a slightly different presentation and dimensions, the idea of a standard logo size is kind of a misnomer.
But don't worry. There are best practices and concepts to keep in mind when it comes to logo sizes and logo design, and for the most part, a properly designed logo can be adapted to just about any use.
Read on to learn the basics of logo sizes and the easy way you can ensure your logo fits any application.
Logo Guidelines: Pixels, Points, and Inches
When most people look at a screen, magazine, or newspaper, they see text and images. But designers understand that everything you see is made up of tiny dots.
On computers and the web, they're called pixels, and millions of them—over two million for a standard 1080p panel—form the basis of everything you see, from the text you read, to the images that inspire you.
But the problem with pixels is that they don't scale, and 100 pixels on your cell phone is going to look a lot different than 100 pixels on your laptop. That's because the size of any image depends on the number of pixels per inch, or PPI, of your devices.
Points are a way to balance the different densities and pixels that make up our various screens, which gives a more accurate representation of the physical size of any specific image.
Specifically, a point is 1/72 of an inch, which corresponds to the longstanding web PPI of 72. This is far short of common print dots per inch, or DPI, of 300. It all has to do with resolution and is part of the attempt to standardize sizing in the digital realm. But by using pixels, points, and inches, designers can send work back and forth with consistency, if they've prepared their images in the right way.
The Importance of Vectors
When it comes to logo design and logo sizes, it's important that you create your design using vectors, rather than pixels.
Pixels are fixed to a specific size and won't scale without causing pixelation—you know, those annoying fuzzy edges on what was once a crisp, sharp image.
Vectors are made of shapes with corresponding color information. This enables a logo made from vectors to be scaled both up and down with no loss in sharpness. This means that an email logo, website logo, and letterhead logo can all be created from the same source logo with minimal work.
A raster logo, or a logo encoded as pixels or points, can only be resized down, making it difficult (and sometimes impossible) to print or otherwise use a logo from your website.
Aspect Ratios: Horizontal, Vertical, and Square
If you're looking for standard logo size, you're better off thinking about it as aspect ratio, or the horizontal versus the vertical size of your logo.
A square is a perfect 1:1, meaning that the number of vertical pixels is equal to the number of horizontal pixels. Logos of this size are common on social media and the web.
The beauty of aspect ratio is that you can go with whatever ratio you'd like. Want a tall logo that's twice as high as it is long? No problem, as long as it fits your design constraints and the medium your logo will be placed in.
For mobile devices that are typically used in portrait mode, vertical designs and logos are great. This also goes for magazines and pamphlets that have more vertical real estate than horizontal. For laptops and desktop computers, or where content is primarily consumed in landscape mode, a logo that's wider than it is tall might be a better bet.
For these reasons and more, most logos today are square (or square-ish). Because square logos look better on more devices and orientations, it's easier to stick with one universal design than to support a host of different logos for each platform.
Logo Sizes for Social Media
Whether or not your logo is going on your website or a social media profile, you will likely have to resize or adjust your existing logo to suit. While you might be tempted to upload your logo as is, each social platform has its own rules when it comes to dimensions. This can include specific filetypes and file size limitations, and you'll likely end up with a stretched or distorted logo if you don't take the necessary precautions.
Before you prepare a logo for social media, you'll have to determine the size and formatting accepted by the platform. Usually, these are shown in pixels such as 170×170, meaning that the image is 170 horizontal pixels and 170 vertical pixels, a perfect square.
Keep in mind that logo size requirements for social media change frequently, so you'll want to check for updates from time to time. For quick reference, here are links to many common logo size requirements across popular social networks.
Facebook Logo Size Requirements
Facebook has different logo size requirements for personal pages versus business pages. Depending on the type of account you have, keep these logo size requirements and other best practices in mind.
For personal pages, profile pictures display at:
- Computers – 170 x 170 pixels
- Smartphones – 128 x 128 pixels
- Most feature phones – 36 x 36 pixels
For personal pages, cover photos display at:
- Computers – 820 x 312 pixels
- Smartphones – 640 x 360 pixels
- Note: These images should be at least 400 x 150 pixels for best results
For business pages, keep these photo sizes in mind:
On computers and the web, they're called pixels, and millions of them—over two million for a standard 1080p panel—form the basis of everything you see, from the text you read, to the images that inspire you.
But the problem with pixels is that they don't scale, and 100 pixels on your cell phone is going to look a lot different than 100 pixels on your laptop. That's because the size of any image depends on the number of pixels per inch, or PPI, of your devices.
Points are a way to balance the different densities and pixels that make up our various screens, which gives a more accurate representation of the physical size of any specific image.
Specifically, a point is 1/72 of an inch, which corresponds to the longstanding web PPI of 72. This is far short of common print dots per inch, or DPI, of 300. It all has to do with resolution and is part of the attempt to standardize sizing in the digital realm. But by using pixels, points, and inches, designers can send work back and forth with consistency, if they've prepared their images in the right way.
The Importance of Vectors
When it comes to logo design and logo sizes, it's important that you create your design using vectors, rather than pixels.
Pixels are fixed to a specific size and won't scale without causing pixelation—you know, those annoying fuzzy edges on what was once a crisp, sharp image.
Vectors are made of shapes with corresponding color information. This enables a logo made from vectors to be scaled both up and down with no loss in sharpness. This means that an email logo, website logo, and letterhead logo can all be created from the same source logo with minimal work.
A raster logo, or a logo encoded as pixels or points, can only be resized down, making it difficult (and sometimes impossible) to print or otherwise use a logo from your website.
Aspect Ratios: Horizontal, Vertical, and Square
If you're looking for standard logo size, you're better off thinking about it as aspect ratio, or the horizontal versus the vertical size of your logo.
A square is a perfect 1:1, meaning that the number of vertical pixels is equal to the number of horizontal pixels. Logos of this size are common on social media and the web.
The beauty of aspect ratio is that you can go with whatever ratio you'd like. Want a tall logo that's twice as high as it is long? No problem, as long as it fits your design constraints and the medium your logo will be placed in.
For mobile devices that are typically used in portrait mode, vertical designs and logos are great. This also goes for magazines and pamphlets that have more vertical real estate than horizontal. For laptops and desktop computers, or where content is primarily consumed in landscape mode, a logo that's wider than it is tall might be a better bet.
For these reasons and more, most logos today are square (or square-ish). Because square logos look better on more devices and orientations, it's easier to stick with one universal design than to support a host of different logos for each platform.
Logo Sizes for Social Media
Whether or not your logo is going on your website or a social media profile, you will likely have to resize or adjust your existing logo to suit. While you might be tempted to upload your logo as is, each social platform has its own rules when it comes to dimensions. This can include specific filetypes and file size limitations, and you'll likely end up with a stretched or distorted logo if you don't take the necessary precautions.
Before you prepare a logo for social media, you'll have to determine the size and formatting accepted by the platform. Usually, these are shown in pixels such as 170×170, meaning that the image is 170 horizontal pixels and 170 vertical pixels, a perfect square.
Keep in mind that logo size requirements for social media change frequently, so you'll want to check for updates from time to time. For quick reference, here are links to many common logo size requirements across popular social networks.
Facebook Logo Size Requirements
Facebook has different logo size requirements for personal pages versus business pages. Depending on the type of account you have, keep these logo size requirements and other best practices in mind.
For personal pages, profile pictures display at:
- Computers – 170 x 170 pixels
- Smartphones – 128 x 128 pixels
- Most feature phones – 36 x 36 pixels
For personal pages, cover photos display at:
- Computers – 820 x 312 pixels
- Smartphones – 640 x 360 pixels
- Note: These images should be at least 400 x 150 pixels for best results
For business pages, keep these photo sizes in mind:
- Profile images – 320 x 320 pixels
- Cover images – 720 x 312 pixels
- App images – 111 x 74 pixels
- Newsfeed images – 1,200 x 628 pixels
- Page like ads on desktop – 1,200 x 444 pixels
- Page like ads on sidebars – 254 x 94 pixels
- Page like ads on mobile – 560 x 208
Instagram Logo Size Requirements
When sharing an image to your Instagram feed, the app will keep the image's original resolution if the image's aspect ratio is between 1.91:1 and 4:5. This translates to a height between 566 and 1,350 pixels with a width of 1,080 pixels.
Twitter Logo Size Requirements
Can't say what you want to say in less than 280 characters? Luckily, Twitter is a little more flexible when it comes to images—just keep these logo size requirements and aspect ratios in mind.
- Profile images – 400×400 pixels
- Banner images – 1,500 x 500 pixels
- 91:1 aspect ratio – 800 x 418 pixels
- 1:1 aspect ratio – 800 x 800 pixels
LinkedIn Logo Size Requirements
- Profile images – 300 x 300 pixels
- Banner images – 1,192 x 220 pixels
- Main images – 1,128 x 376 pixels
- Custom modules – 502 x 282 pixels
- Company photos – 264 x 176 pixels
YouTube Logo Size Requirements
- Cover images – 2,560 x 1,440
- Channel icon – 800 x 800 pixels
Keep in mind that you'll want to match the pixel sizes exactly for the best image resolution. This means creating a unique logo export for each platform and use. Not sure where to start? Check out our helpful tips on how to make a logo for social media.
Website Logo Size, Email, and Print
Unlike social media profiles that require exact aspect ratios and pixels, logos used for your website, email blasts, or in print are much more flexible, if you follow the vector rules above.
In these instances, the proper visual effect, sizing, and spacing is more important than hitting a specific pixel count, so you have greater flexibility when it comes to these uses of your logo.
For the web, including email logos and other uses outside of social media, we recommend going with what looks appropriate for the medium.
If this is for your mobile site, size it appropriately for the elements on your page and pull it up on a few different devices to see how it looks.
For print, it depends on the specific job. Printing a billboard requires a logo and imagery significantly larger than a letterhead, even if they both use the standard of 300 DPI. For this reason, it's important to use a vector image that scales well in both directions. The best logos look great small and large, and for this reason most logos for top brands are simplistic and cleanly designed.
The best logos fit the many different needs of business and work well on a business card and on a 40-foot billboard. That's the mark of good design!
Learn More About Logo Sizes at FreeLogoServices
If the talk of standard logo sizes—which aren't really standardized at all—feels like a lot, FreeLogoServices can help.
Our user-friendly website allows you to easily create a logo for free and add on a Social Media package to your purchase to take the extra work out of tricky sizing details. Simply choose your design and we will supply you with the correct filetypes and aspect ratio. You can even take your image offline into any professional image editor for further tweaks, like cropping or resizing. Our easy-to-use logo editor means you can have a professional logo in just minutes, versus weeks of planning and discussions with a professional designer. Our website builder also allows you to make your own custom website in just a few quick clicks, or you can work with a designer to make your logo really shine.
We guarantee you'll love your logo and will have the proper logo sizes to use in any situation.
A logo is not simply an image. Your logo is an important piece of your brand. Your logo visually defines your values while giving your audience a first impression of your company. A logo is memorable and can drive leads, sales, and conversions. A logo that is poorly designed can also deter your audience from your products, so it is imperative to hire a designer or learn how to create a logo that converts leads, from the beginning.
Let's chat about how you can create a logo that falls in line with your brand's values and aesthetic.
What is a logo? Why is a logo important?
A logo is a visual representation of a brand and a symbol that communicates the tone, energy,and identity a company wants to convey. Great logos are simple, yet memorable. They grab anaudience's attention and display the brand's values.
Logos may seem like a small factor when starting or rebranding a business, but in reality they can kickstart a business to success and bring interested individuals back to get more.
Are logos expensive?
Some of the biggest brands spend thousands of dollars on their logo because they understandhow a logo can set them apart from their competitors and increase their financial success.
If you don't know how to create a logo you can hire a designer to bring your vision to fruition. You definitely don't have to spend tons of money hiring. You can find budget-friendly designers on Upwork and Fivver who will create a logo for you. However, cheaper logos can seem cookie-cutter and may not be as powerful.
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Figure out your budget and understand that a logo is an investment for your business. Launching your brand with a solid logo from the beginning will set the standard for your company and show people what you represent and that you care about your vision.
How to create a logo that converts
Setting up a logo yourself can be as easy as using a logo generator online, but before you do anything read these tips on how to create the perfect logo for your brand.
Find Your Brand's Identity
What are your brand's core values and mission?
Think about what your mission and vision is for your company. Will you provide a product, service, content, etc.? Why would people want what you provide? What values do you stand by and want to convey to your audience? You probably have an idea of what you want to offer and your values, but try to condense your ideas into one to two sentences to be clear and straight to the point.
What separates your product from your competitors'?
Find out how your business stands out from the pack. With tons of options for consumers, you need to figure out what makes you unique and what leads people to buy in to your service vs. your competitors'.
Do you already have colors and fonts?
If you have created a website, book, content, or anything for your business the best practice is to maintain consistency across all media and information associated with your company.
If you are starting from scratch, you will need to discover what color palette resembles your business the best and what fonts you will want to use.
To figure out a color palette, check out ColorPlan Papers, Coolors, or Paletton to get a few ideas. When you choose colors, think about how different colors can represent and draw out various emotions.
[graphic: circle of color wheel with emotions associated with basic colors]
Next, find two to three fonts that you can use for all of your content. The three fonts you may look for are:
- A font for standard text.
- A font for headings.
- A special, stylized font for your business name- this font may be integrated into your logo and used in other areas sparingly throughout your content.
Understand Your Target Audience
Who will be interested in your product?
There are many aspects to consider when figuring out your target audience. Your target audience are the individuals you believe are most interested and will invest in your business. Here are a few aspects to consider:
- Age
- Gender
- Occupation
- Income level
- Education level
- Ethnic background
Finding your target audience is important to understand what aesthetic you will need for your logo. For example, if you are tailoring toward older individuals, you want your logo to be very clear and easy to read. If you're a creative business, create a logo that displays strong design and imagination to let customers know what they will receive.
Choose a Logo That Fits With Your Branding
There are five types of logos to consider when you create a logo:
- Wordmark: logos that only consist of stylized text.
- Lettermark: simple logos that contain a brand's initials.
- Brandmark: a symbol or icon logo.
- Combination Mark: a combination of text and a symbol next to each other.
- Emblem: combines a symbol and text, like a combination mark, but the text is integrated into the symbol.
Depending on what aesthetic you want, pick one or two that you want to use for your brand.
Sketch a Handful of Potential Logos
Not everyone is a Picasso or Rembrandt, but everyone can draw simple shapes and random lines. It's important to do this yourself since you know your company the best and that knowledge will come out in your sketches.
Take a bit of time to sit down with some good music and start mocking up a few logos. After you sketch some, take a step back and see what shapes and elements you like. Find what works and what definitely doesn't.
Even if you only have a rough idea of your logo, you will have more clarity when you move to hire a designer or create it in a logo generator.
Find a Designer or Logo Generator
Once you have a clear idea of your company's values, your target audience, what type of logo to use, and a few potential ideas it's time to seek out a graphic designer or find an online logo generator.
Finding a Graphic Designer
Finding the right graphic designer can be a challenge, and you can use sites like Fivver or Upwork to create one on a budget. However using online job boards can result in quick work that may not get the job done. You need to find the right person for the job so do some research.
Hiring a graphic design company can get costly, but typically the customer service will be better and the end result will be more polished and represent your brand. Get a quote from Design Detective for your next logo!
When you work with any designer make sure they understand your company, who you're targeting, and where it will be used.
Tip: when you get a set of logos, don't be too attached to specific ideas and mockups you've made. If one stands out to you or you definitely want an aspect in your logo voice that to your designer, but if there are changes you are not sure about, then ask them why they made changes or what the purpose is intended to do.
Use Online Logo Generators to Get Ideas
Although online logo generators are usually free and can take 5 minutes to get a logo, they can't always take in your identity and create something truly unique and powerful.
Despite the cookie cutter logos from online generators, they can be helpful to change the quick sketches into something that is more visually appealing and gives a designer more direction.
Inject Your New Logo Everywhere!
The best way to utilize your new logo is to inject it wherever you have any sort of branding for your business. That means your website, social media, emails, business cards, products, etc.
How To Make The Perfect Logo For Your Website Free
Putting your stamp (logo) on everything you are associated with will let your audience know what you are connected with and will create consistency to provide efficient marketing.
In Conclusion:
How To Make The Perfect Logo For Your Website Builder
A logo will define your brand and will symbolize what your business represents. An effective logo is memorable and can provide credibility for all your products and services.
Creating your own logo can be daunting. You may only want to invest a little time or resources for crafting this essential piece of your brand. But remember, a stellar logo can make or break a business. Try the tips listed above and let me know how your logo turns out!
If you need help designing your logo, Design Detective offers budget friendly logo design services that take your unique values and aesthetic to make the perfect visualization of your brand.
Are there any other factors or tips you would include when making a logo for your business?